Elder law and estate planning marketing
The elder law firm that answers first gets the consultation.
We build and run the 60-Second Response System for elder law and estate planning firms. It turns paid-social inquiries into attended initial consultations, and we guarantee the consultations.
See if you qualify
The guarantee
A guaranteed number of attended initial consultations in 90 days, or you get money back for each one we miss.
Read the termsWho does what
We fill the calendar. The law stays with the lawyers.
What we handle
- Ads and formsMeta ads and instant forms that qualify before anyone books.
- The first replyA text back within 60 seconds, at any hour.
- The calendarBooking, confirmations, reminders and no-show rebooking.
- The reportInquiry, booked and attended, every week.
What stays with your firm
- Legal adviceWe never give it, by text or anywhere else.
- The details of the matterThose are for the consultation, not the lead form.
- The decision to engageYours and the client’s.
- Final say on every adNothing runs until you approve it.
The mechanism
The 60-Second Response System
Three layers, built and run for your firm. Each one closes a gap where consultations are lost.
- 01
Signal
Reach and qualify
Meta ads reach the right local audience with service-first copy. Instant forms qualify each inquiry before anyone books.
- 02
Speed
Answer and book
Every inquiry gets a text back within 60 seconds, at any hour, and books an initial consultation on your calendar.
- 03
Show
Get them to the meeting
Confirmations, reminders and no-show rebooking. Then post-appointment follow-up and a report every week.
Your weekly report:InquiryBookedAttended
See how it worksAdvertising rules
Run the way a law firm has to run it.
Attorney advertising rules differ by state. The system is built so your firm keeps control of every word.
Your approval
- You approve every ad before it runs, so you can check it against your state’s advertising rules.
- Ad copy describes the consultation. It makes no promise about a legal outcome.
- Ad copy never states or implies anything about a reader’s age, health or finances.
Follow-up
- Texts go only to people who sent your firm an inquiry.
- Lead forms collect contact details and a preferred time, not the details of a legal matter.
From our case studies A one-month campaign for a high-ticket local service business in another industry. Same system.
- booked appointments
- 19
- in pipeline
- $68,000
- per booked appointment, computed
- $100
The guarantee
A guaranteed number of attended initial consultations in 90 days, or you get money back for each one we miss.
What is guaranteedAttended, qualified initial consultations. The number, and what counts as qualified, are written into your agreement before we start.
What is notRetained clients, signed engagements or fees. We guarantee consultations and nothing else.
Questions
What firms ask us.
Is this a lawyer referral service?
No. We run advertising and follow-up for your firm. People inquire with your firm directly, and the first conversation is yours.
Do you guarantee retained clients?
No. We guarantee attended, qualified initial consultations. Whether to engage is between you and the client.
Who reviews the ads?
You do. Nothing runs until your firm approves it, so every ad can be checked against your state’s attorney advertising rules.
What counts as a qualified consultation?
It is defined in writing before we start: who qualifies for your firm, and that the consultation was booked, confirmed and attended.
What do you need from us?
Four things. You fund your own ad spend, paid directly to Meta. You respond to escalated leads within 15 minutes during business hours. You approve creative within 3 business days. And you keep consultation slots open on your calendar.
See if your firm qualifies.
One short call. We look at your market and your calendar, and tell you plainly whether the system fits.
See if you qualify