Meta ads + lead follow-up for contractors

Ads that bring the leads. Follow-up that books the jobs.

We run Facebook and Instagram ads for contractors, then work every lead with a follow-up system built to get it on your calendar. You get booked estimates, not a list of names nobody called back.

  • Free lead flow audit
  • Instant text response on every lead
  • Follow-up until the job books or they say no
Built for Roofing/ Concrete & Decks/ Remodeling/ Restoration/ Home Service Trades
The real problem

Most contractors don't have a lead problem. They have a follow-up problem.

Leads come in while you're up on a roof or out on an estimate. Nobody calls back for two hours, the homeowner already booked someone else, and the lead gets written off as junk. We fix both ends: ads that bring in homeowners who need the work, and a follow-up system that reaches them first.

01

Get the lead

Facebook and Instagram ads built around one job type and the towns you actually serve, using real photos and video of your work.

02

Reach them first

An automatic text goes out the second a form comes in, and the lead hits your phone, not an inbox that nobody checks on the job.

03

Book the job

Calls and texts on a set schedule at different times of day, so the leads that miss the first call still end up on your calendar.

What we handle for you

Two things, done right. Ads and follow-up.

01

Offer and targeting

One job type per campaign, aimed at homeowners in the radius you actually work. A clear offer that says what happens next.

02

Ad creative

Ads built from your own job site photos and video, with new creative rotated in when results start to slip.

03

Lead forms

Forms that ask the questions that sort real homeowners from tire kickers, so you are not chasing junk.

04

Instant response

An automatic text the second a lead comes in, plus a real-time alert to your phone so someone calls fast.

05

Follow-up sequence

Calls and texts on a schedule, so no lead dies after one missed call. It stops when they book, say no, or go dead.

06

Honest reporting

Cost per lead, cost per booked job, and what your spend actually turned into. No vanity numbers.

Built for contractors

If homeowners hire you for the job, this works for you.

Roofing, siding, windows and doors, concrete, decks, remodeling, pools, epoxy floors, stucco, basement waterproofing, mold remediation, restoration, generators and more. The system is the same for every trade. The offer, the ads and the follow-up get built around your job and your service area.

How it works

Audit first. Then we build it and run it.

Step 1

Free lead flow audit

We look at how your leads come in today, how fast they get answered, and where jobs are slipping away. No cost, nothing to sign.

Step 2

We build the system

Offer, ads, lead form, instant text response and the follow-up sequence, set up around your trade and your service area.

Step 3

We run it and report

We manage the ads, keep the follow-up running, and show you cost per lead and cost per booked job every month.

You do the work. We make sure the leads turn into it.

One roofing campaign we ran: 30 days, $1,472 in ad spend, 33 leads at $44.61 each, two roof replacements booked.

Own it, don't rent it

Stop sharing leads with your competitors.

Lead-buying sites sell the same homeowner to several contractors at once. Your own ads bring in leads that only go to you.

Renting from Angi / HomeAdvisor

You pay, and keep paying

  • The same lead is sold to three to five competitors at once
  • You compete on price the moment the phone rings
  • You pay per lead forever, nothing compounds
  • The profile and reviews belong to the platform
  • Turn off the spend and the leads stop that day
Running it with Clear Trail

Leads that come only to you

  • Exclusive leads from your own ads, not shared with four other contractors
  • Every lead gets a text within seconds of coming in
  • Follow-up keeps going after the first missed call
  • You see cost per booked job, not just cost per lead
  • Turn spend up when you want more work, down when you are booked out
Why trade owners work with us

No jargon. Just more booked jobs.

We talk like a contractor, not an agency

Plain English. You will always know what we are doing and why, in words you actually use on the job.

We track booked jobs, not clicks

A cheap lead that never books is not a good lead. We judge the campaign by the jobs that land on your calendar.

Speed comes first

Most lost jobs are lost in the first hour. The follow-up system is built to reach the homeowner before anyone else does.

You deal with the person doing the work

No account managers, no handoffs. Direct line to the person running your account.

Common questions

Questions contractors ask

How do contractors get more leads from Facebook and Instagram?

Run ads built around one job type, in the towns you serve, using real photos and video of your work. Then respond to every lead within minutes. The ads bring the lead, and response time decides who gets the job.

Why do I need a follow-up system?

Most leads do not answer the first call. They are at work or do not recognize the number. A set schedule of calls and texts at different times of day books leads that would otherwise get written off as junk.

How fast will leads come in?

Ads start delivering once they are approved and live. We use the first weeks to find which ads and offers turn into booked jobs, then put more of your budget behind those.

Do I pay for ad spend separately?

Yes. Your ad budget is paid directly to Meta, not to us.

How much does it cost?

It depends on your market and how much work you want. We go over it on a quick call after the free audit.

Should I buy leads from Angi or HomeAdvisor instead?

Those leads are shared with your competitors and get expensive fast. Your own ads bring leads that only go to you, and the follow-up system makes sure they get worked.

What trades do you work with?

Home service and exterior contractors: roofing, siding, windows and doors, concrete, decks, remodeling, pools, epoxy floors, stucco, basement waterproofing, mold remediation, restoration, generators and more. If homeowners hire you for the job, we can build this around it.

Do you do SEO or websites?

No. We only run ads and follow-up for contractors. That focus is the point.

Ready when you are

Get your free lead flow audit.

We look at how your leads come in, how fast they get answered, and where jobs are slipping away. No cost, nothing to sign.

Get my free audit
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