Home care marketing
The home care agency that answers first gets the consultation.
We build and run the 60-Second Response System for in-home care agencies. It turns paid-social inquiries from families into attended care consultations, and we guarantee the consultations.
See if you qualify
The guarantee
A guaranteed number of attended care consultations in 90 days, or you get money back for each one we miss.
Read the termsWhat a family experiences
From an evening inquiry to a consultation on your calendar.
Evening
A family member sends an inquiry
Most inquiries arrive after hours. They see your ad on Facebook or Instagram and fill in a short form without leaving the app.
Within 60 seconds
They get a text back
Not the next morning. The reply arrives while they still have the phone in hand.
Same conversation
They pick a time
The consultation books itself onto your calendar. Nobody on your team has to be awake.
Before the visit
Confirmation and reminders
If they miss the appointment, the system offers a new time.
Every week
You get the numbers
One report: inquiries, booked consultations and attended consultations.
The mechanism
The 60-Second Response System
Three layers, built and run for your agency. Each one closes a gap where consultations are lost.
- 01
Signal
Reach and qualify
Meta ads reach families in your service area with service-first copy. Instant forms qualify each inquiry before anyone books.
- 02
Speed
Answer and book
Every inquiry gets a text back within 60 seconds, at any hour, and books a care consultation on your calendar.
- 03
Show
Get them to the consultation
Confirmations, reminders and no-show rebooking. Then follow-up after the consultation and a report every week.
Your weekly report:InquiryBookedAttended
See how it worksPrivacy and ad rules
Careful with families and their information.
A family asking about care is sharing something personal. The system treats it that way.
Health privacy
- Lead forms ask no medical questions.
- If your agency is a HIPAA covered entity, we sign a business associate agreement (BAA).
- We do not need access to client care records.
Meta’s ad rules
- Ad copy describes your service. It never states or implies anything about a reader’s health or age, or a family member’s.
- You approve every ad before it runs.
From our case studies A one-month campaign for a high-ticket local service business in another industry. Same system.
- booked appointments
- 19
- in pipeline
- $68,000
- per booked appointment, computed
- $100
The guarantee
A guaranteed number of attended care consultations in 90 days, or you get money back for each one we miss.
What is guaranteedAttended, qualified care consultations. The number, and what counts as qualified, are written into your agreement before we start.
What is notSigned clients, care hours or revenue. We guarantee consultations and nothing else.
Questions
What agencies ask us.
Do you guarantee new clients?
No. We guarantee attended, qualified care consultations. What happens in the consultation is between your team and the family.
Do your forms ask about a family member’s health?
No. Forms collect contact details and check basic fit, such as location. They ask no medical questions. The care conversation belongs in your consultation.
What about HIPAA?
If your agency is a covered entity, we sign a business associate agreement. Either way, lead forms ask no medical questions and we do not need access to care records.
What do you need from us?
Four things. You fund your own ad spend, paid directly to Meta. You respond to escalated leads within 15 minutes during business hours. You approve creative within 3 business days. And you keep consultation slots open on your calendar.
See if your agency qualifies.
One short call. We look at your service area and your calendar, and tell you plainly whether the system fits.
See if you qualify