Senior living marketing
The senior living community that answers first gets the tour.
We build and run the 60-Second Response System for independently owned assisted living and memory care communities. It turns inquiries from families into attended tours, and we guarantee the tours.
See if you qualify
The guarantee
A guaranteed number of attended family tours in 90 days, or you get money back for each one we miss.
Read the termsFor owners and executive directors
A family’s search moves quickly. The first answer matters most.
About four days
Families tour within about four days of their first inquiry. The community that answers first gets the tour.
After hours
Most inquiries arrive after hours, and a large share of web inquiries never get a reply.
A month’s rent
Referral services charge roughly a month’s rent per move-in, then charge again when the bed turns. Families from this system carry no referral fee.
The mechanism
The 60-Second Response System
Three layers, built and run for your community. Each one closes a gap where tours are lost.
- 01
Signal
Reach and qualify
Meta ads reach adult children and spouses near your community, under Meta’s Housing category. Instant forms qualify each family before anyone books.
- 02
Speed
Answer and book
Every inquiry gets a text back within 60 seconds, at any hour, and the family books a tour time on your calendar.
- 03
Show
Get them through the door
Confirmations, reminders and no-show rebooking. Then post-tour follow-up and a report every week.
Your weekly report:InquiryBookedAttended
See how it worksQualified, defined
What counts as a qualified tour.
A tour counts toward your guaranteed number only when all four are true.
The right person
The inquiry comes from an adult child or the spouse of the person who would move in.
A care need you serve
The care need matches your license.
Aware of the rate
The family has acknowledged your starting rate before the tour.
Booked, confirmed, attended
The tour was booked, confirmed, and the family came.
Referral fees
Families who come to you directly carry no referral fee.
With a referral service
- Roughly a month’s rentCharged per move-in.
- Charged againWhen the bed turns.
- Their relationshipThe family was sent to you by a third party.
With the 60-Second Response System
- No referral feeFamilies from this system inquire with you directly.
- Your relationshipThe first conversation is with your community.
- Alongside what you haveKeep any referral relationships you want. This adds to them.
From our case studies A one-month campaign for a high-ticket local service business in another industry. Same system.
- booked appointments
- 19
- in pipeline
- $68,000
- per booked appointment, computed
- $100
The guarantee
A guaranteed number of attended family tours in 90 days, or you get money back for each one we miss.
What is guaranteedAttended, qualified family tours. The number is written into your agreement before we start.
What is notMove-ins, occupancy or revenue. We guarantee tours and nothing else.
Questions
What communities ask us.
Do you replace A Place for Mom?
No. Keep any referral relationships you want. This adds families who come to you directly and carry no referral fee.
Are you compliant with Meta’s housing ad rules?
Yes. Campaigns run under Meta’s Housing category, with service-first copy.
Do you need access to resident health data?
No. We work from inquiries and your tour calendar. We never need access to resident records.
Do you guarantee move-ins?
No. We guarantee attended, qualified tours. What happens after the tour is between your team and the family.
What do you need from us?
Four things. You fund your own ad spend, paid directly to Meta. You respond to escalated leads within 15 minutes during business hours. You approve creative within 3 business days. And you keep tour slots open on your calendar.
See if your community qualifies.
One short call. We look at your market and your tour calendar, and tell you plainly whether the system fits.
See if you qualify